Since 1919, we have mixed, blended and toasted throughout the world… and now in Serbia as well…

We invite you to discover the world of KitchenAid, one of the leading brands in the world of small household appliances.

Our appliances combine the style and performance with an excellent quality and endurance, and therefore they are the right choice for your kitchen.

The production of KitchenAid was started in America 90 ago along with the rapid industrial development of America. The development of KitchenAid mixers began together with the emergence of conveyor belt and famous Freud’s model T.

Herbert Johnston, an engineer from Ohio, established KitchenAid in 1908. First commercial mixer was made with the wish to facilitate the previous way of bread preparing. First models showed the extraordinary usability, endurance and quality in baking industry. Working in bakeries became much easier and faster.

Due to its quality and usability, KitchenAid became the standard equipment of all American navy ships as early as 1917.

In 1923 KitchenAid started the production of smaller household mixers. The company took the leadership position literally from that moment.

In 1945 the mixer model K5A received the prestigious design award in America. The design has been preserved to this day unchanged. Many K5A mixers can be found in museums nowadays, and they have won numerous awards for design and quality.
The year 1955 is one of the most important when it comes to development since the whole colour palette for KitchenAid mixers was introduced.

In 1986 Whirpool corporation bought KitchenAid, but also the brand itself. The production programme remained the same until

1992 when they introduced KitchenAid blenders, toasters… KitchenAid’s policy remains unchanged, that is the production of kitchen appliances of exceptional quality and usability.

In 1994 KitchenAid’s new production plant was opened covering the area of 47 acres, new colours were introduced to the palette, and the headquarters of KitchenAid for Europe was established in Belgium.

With these actions KitchenAid improved the gamut of products and mixer accessories introducing the best ones from Europe. In that way the set for pasta preparation is produced in Italy.

In 1996 the production of now famous KitchenAid food processor was started.

In 2003 the latest Artisan series of mixers and blenders for the 21th century was launched.

And now in Serbia as well.

Visit the KitchenAid showroom in the shopping center Vero in Novi Beograd.